Intuit, Principal Product Designer & Innovation Catalyst
2012 - 2017
Innovative Leadership in Product Design: Revolutionizing Experiences While Ensuring Consistency and Efficiency Across Diverse Product Portfolios and Brands
Contributed to reducing support costs by $10M through the design of Intuit's Self-Help Community Forum Platform, fostering increased self-resolution
![Image of me presenting to senior leaders at Intuit a new concept for help.](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/5d7d3b2ccad517adadc6dd84_TellingAStory-Design.png)
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/5db10683f47aa68a7015bce0_Photo%20Dec%2016%2C%203%2001%2030%20PM-%20cropped.jpg)
I was hired as the inaugural product designer in Intuit's central developer group, where I played a pivotal role in establishing and nurturing a team of 15 designers. My contributions were instrumental in laying the foundation for several groundbreaking initiatives, including Intuit's first developer API portal and the development of company-wide reusable widgets such as authentication and self-help tools. Additionally, I led the conceptualization and implementation of Intuit's first company-wide configurable design system, which has since become integral in the majority of the brands within the organization, including TurboTax, Quickbooks, and Mint.
Responsibility Highlights
- Defined, and lead, the central product teams to create reusable widgets, such as:
• authentication (sign in and register)
• optical character recognition (OCR)
• 3rd-party account linking - Owned product design for our community-based Q&A help portal
- Owned product design for our central developer/API portal
- Facilitated innovation workshops and brainstorms for senior executives and product teams as an Innovation Catalyst
- Elevated and set the bar for quality of design craft
- Major contributor in hiring and leading a centralized design team of 15
- Established a comprehensive design pattern library and processes for Central Product teams, enhancing speed and efficiency
- Contributed to reducing support costs by $10M through the design of Intuit's Self-Help Community Forum Platform, fostering increased self-resolution
- Designed, and patented, the OCR Document Capture Experience, enhancing TurboTax’s tax document scanning, and automating receipt captures for QuickBooks and Mint
- Part of the core team that reimagined Intuit and its four cornerstone brands, consolidating them into a single cohesive brand and ecosystem
- Promoted to an Innovation Catalyst within a year
Established a comprehensive design pattern library and processes for Central Product teams, enhancing speed and efficiency
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/65ad58efdc71de8dd2cebb0a_Intuit%20Component%20Libray%20Overview.png)
Created design documentation created per widget, speccing out the UX/UI as well as the configurability to theme per brand
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/576f788ab57b99db3abd6bbc_Specs.png)
Designed the first TurboTax native Android authentication experiences
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/560780f29373e1c25aefe943_55a0a261bcccd97730701452_Full-TurboTax-Android-Auth.png)
Designed the authentication experiences for TurboTax when they adopted our centralized widget
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55a31615aec2fbea03bdfd23_tt-auth-dribbble.png)
Designed the authentication experiences for Mint when they adopted our centralized widget
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55a1f760b2377fca6674cf49_Full-Res.png)
Designed the first TurboTax native iOS authentication experiences
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55a0a1d0bcccd9773070144e_Full-TT-2014-Native-iOS-App.png)
Designed, and patented, the centralized OCR Document Capture Experience, powering features like Turbotax's tax document scanning and auto-fill, QuickBook's, and Mint's receipt captures
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55f3aba6029fdaa06a6accbf_OCR-Sketches.png)
Designed, and patented, the centralized OCR Document Capture Experience, powering features like Turbotax's tax document scanning and auto-fill, QuickBook's, and Mint's receipt captures
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55ab58692bdf3c1a413c834a_ttmobile-ocr-v1-rebound.png)
Example of the mobile ratings and feedback widget
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/58add6348c386f5140883a5c_unspecified.png)
Glance at the mobile version of the developer portal
![](https://cdn.prod.website-files.com/558e30f33c430fe037bdefae/55a0a693bcccd97730701465_Native%2BServices%2BPortal%2BApp.png)